Stand and Build
a design + build studio
Valentino Pink PP Windows
Completed: September 2022
Location: Saks Fifth Avenue
Project Type: project management, fabrication, finish, logistics, installation
In celebration of Valentino’s Pink PP Collection for Fall/Winter 2022, Stand and Build fabricated the center six windows at Saks Fifth Avenue for their global campaign. Mirroring the uniformity of the collections color, each window was painted a custom pink color to match Valentino’s trademarked shade of pink.
A series of paint samples were tested to achieve the exact hue, saturation, and vibrance that the fashion house is known for. To further the monochromatic design, pink LED lights were hidden behind the window’s proscenium to wash the product with a pink glow. Similarly, stand lights within the display were fitted with pink color gels to synchronize all elements of the lighting; highlights, shadows, and midtones.