Stand and Build
a fabrication + design studio
Valentino Pink PP Windows at Saks Fifth Avenue NYC
Completed: September 2022
Location: Saks Fifth Avenue Flagship, New York, NY
Project Type: project management, fabrication, custom color matching, spray finishing, integrated lighting, logistics, overnight installation
In celebration of Valentino’s Fall/Winter 2022 Pink PP collection, Stand and Build engineered and fabricated the center six storefront windows for the luxury fashion house's global campaign takeover at Saks Fifth Avenue in New York City. The project translated the fashion house's signature monochromatic vision into an architectural storefront activation along Fifth Avenue.
To achieve exact uniformity with Valentino’s trademarked shade of pink, our Long Island City finishing department conducted rigorous paint and spray trials to match the hue, saturation, and vibrancy across all substrates. The build incorporated precision-painted architectural backdrops, custom display plinths, and concealed perimeter lighting troughs. We integrated pink LED lighting strips behind each window proscenium and fitted auxiliary stage lighting with customized color gels to bathe the mannequin displays in an immersive wash of monochromatic light.
Fabricated and pre-rigged inside our Queens facility, each window set was engineered for rapid deployment under strict Fifth Avenue retail parameters. Stand and Build managed all transit logistics and executed a seamless overnight installation, delivering a calibrated visual merchandising activation ready for store opening.