Stand and Build
a fabrication + design studio
Urban Sophistication Trade Show Booth
Completed: 2023
Location: ComplexCon, Long Beach, CA
Project Type: concept design, prototyping, project management, sculptural fabrication, finish, graphics, crating & freight logistics, on-site installation
This immersive trade show booth was designed and fabricated for Urban Sophistication at ComplexCon. Engineered in our Long Island City studio and deployed on the West Coast, the activation placed the brand "above the clouds"—combining high-energy visual merchandising with functional retail display and secure on-site storage.
At the heart of the booth, we positioned oversized replica iPhones paired with sculpted large-scale models of the brand’s signature Puffer Cases. Surrounding the hero sculptures, a custom architectural roller coaster track wove through the footprint, serving simultaneously as interactive product display racking and integrated inventory storage. The build paired precision CNC framing and durable spray lacquer finishes with dimensional environmental graphics built for heavy convention floor traffic.
From Queens shop mock-ups and component fit-testing to museum-grade crating and cross-country logistics, Stand and Build managed the complete fabrication lifecycle. Our team executed on-site assembly within tight convention hall staging windows, delivering an experiential activation that captured the high-impact energy of ComplexCon.