Stand and Build
a fabrication + design studio
Baccarat Holiday Windows (2023)
Completed: November 2023
Location: Manhattan, Greenwich, Palm Desert, Houston, Las Vegas
Project Type: prototyping, project management, fabrication, finish, integrated LED lighting, crating & logistics, multi-city installation
For French luxury crystal maison Baccarat’s 2023 national holiday rollout, Stand and Build engineered and fabricated bespoke storefront window display environments across five premier retail locations: Manhattan, Greenwich, Palm Desert, Houston, and Las Vegas. Produced in our Long Island City studio, each activation was tailored to showcase Baccarat’s high-end crystal lighting and glassware through luminous fractal reflections.
The display architecture featured multi-faceted geometric pedestals spray-lacquered in Baccarat’s signature brand red, complemented by precision-cut mirrored acrylic panels designed to refract crystalware from every angle. Our team integrated low-profile LED display lighting into the casework and structural surrounds, creating controlled illumination that emphasized the intricate cuts and facets of the featured crystal pieces.
All five window environments were pre-assembled and tested in our Queens shop before being packed into custom transit crates for regional freight. Stand and Build coordinated nationwide logistics and dispatched dedicated installation crews to assemble and mount the displays simultaneously across all five markets ahead of the holiday season.
Baccarat Holiday Windows (2018)
Completed: 2018
Location: Manhattan, Greenwich, Palm Desert, Houston, Las Vegas
Project Type: project management, technical shop drawings, custom scenic fabrication, faux fireplace mantel millwork, decorative finishes, crating, national installation
In an earlier national holiday collaboration with Baccarat, Stand and Build brought a warm, residential-inspired holiday aesthetic to storefronts across Manhattan, Greenwich, Palm Desert, Houston, and Las Vegas. The design translated classic holiday warmth into a clean luxury visual merchandising framework designed to elevate Baccarat’s signature chandeliers, barware, and crystal accessories.
The core scenic installation centered on custom faux fireplace surrounds and hearths built with crisp architectural moldings, integrated illuminated fireboxes, and lush holiday garland dressing. Behind the mantel, our studio integrated geometric patterned mirrored backdrop walls, velvet drapery accents, and tiered pedestal surfaces that allowed crystal chandeliers and stemware to reflect natural and artificial light across the storefront.
Our Long Island City facility managed the complete build from initial woodworking and spray finishing through museum-grade crating for multi-city freight. Stand and Build handled all site deliveries and coordinated concurrent installations across all five retail boutiques on schedule for the winter unveiling.