Saks Iconic Handbags
Completed: February 2019
Location: New York, NY
Project Type: window display, visual merchandising, cnc, faux finish
Location: New York, NY
Project Type: window display, visual merchandising, cnc, faux finish
Coinciding with their 2019 first floor redesign, Saks unveiled Iconic Handbags with 17 larger than life handbag replicas displayed with dramatic lighting in their windows on Fifth Avenue. We undertook this project first by 3D scanning each of the bags and making detailed technical drawings of each window display. Using the meticulous painting skills of our team, we applied several faux marble finishes to the three feet wide sculptures and added details like clasps and chains that we laser cut and hand sculpted. Each window design was unique and had to be test fitted with the mounted handbags in our studio before our team installed all 17 windows over the course of a few days and nights.