Stand and Build
a fabrication + design studio
Saks Fifth Avenue — Halloween Holiday Window Activations NYC
Completed: October 2019
Location: Fifth Avenue Flagship, New York, NY
Project Type: prototyping, project management, custom prop sculpting, scenic finishes, integrated lighting and video, logistics, overnight installation
In collaboration with Saks Fifth Avenue and Freeform's "31 Nights of Halloween," Stand and Build engineered and fabricated an immersive suite of theatrical holiday storefront windows for their Fifth Avenue flagship in New York City. The activation transformed conceptual illustrations into three-dimensional, high-impact scenic environments designed to capture street-level foot traffic along Manhattan’s premier luxury corridor.
Our Long Island City studio produced custom scenic elements spanning ornamental hanging birdcages, sculpted prop details, animated glowing feline eyes, and integrated specialty lighting. Combining rapid technical prototyping with bespoke theatrical finishes—including metallic hand-patinas and dark scenic texturing—each window was pre-assembled and bench-tested in our Queens facility to ensure structural integrity and seamless visual merchandising integration.
Operating within the strict parameters of Manhattan flagship retail, Stand and Build coordinated end-to-end site logistics and executed a seamless daytime installation with zero disruption to storefront foot traffic. From structural ceiling rigging to fine-tuned display placement, our team managed the entire build through final installation on a compressed seasonal turnaround.