Saks Halloween Windows
Completed: October 2019
Location: New York, NY
Project Type: prototyping, project management, fabrication, finish, logistics, installation
Designed in collaboration with Saks Fifth Avenue, this theatrical holiday window activation highlights Stand and Build's capacity for rapid, high-impact experiential retail fabrication. Transitioning complex, hauntingly elegant conceptual illustrations into physical realities, our team engineered and built immersive large-scale props and animations designed to stop foot traffic on Fifth Avenue. By balancing precise technical prototyping with custom scenic finishes, we delivered a night-time installation for one of NYC's premier luxury brand storefronts.