Stand and Build
a fabrication + design studio
Rothy’s x Evian Pop-up Retail Fixtures NYC
Completed: August 2022
Location: New York, NY
Project Type: prototyping, project management, fabrication, fine woodworking, custom pedestals, finish, graphics, installation
In conjunction with the 2022 US Open, Stand and Build engineered and fabricated a sustainable retail fixture activation for Rothy’s collaboration with Evian in New York City. The collection repurposed over 72,000 recycled Evian water bottles into performance footwear and apparel, requiring a bespoke storefront display system that paired environmental storytelling with modular visual merchandising.
Constructed in our Long Island City studio, the primary display centered on a reconfigurable tri-fold folding screen built from solid white bleached beech wood, precisely color-matched to the existing architectural millwork of Rothy’s NYC flagship store. Our team prototyped flexible heavy-duty fabric hinge joints that allow the panels to be articulated into varied angles or packed flat for future campaigns, integrating adjustable shelving tiers and custom-matched pastel display risers to stage footwear and accessories.
To ground the retail space, Stand and Build fabricated companion display pedestals surfaced with pink tennis balls, paired with dimensional graphics showcasing the collection's circular recycling process. From initial joinery prototyping and precision fine woodworking to seamless on-site assembly, our team delivered a fully integrated retail fixture package designed for high-traffic commercial use.