Stand and Build
a design + build studio
Rothy’s x Evian Fixtures Pop-up
Completed: August 2022
Location: New York, NY
Project Type: prototyping, project management, fabrication, fine woodworking, finish, graphics, installation
In conjunction with the 2022 US Open, Rothy’s collaborated with Evian to release a collection of sustainable clothing that repurposes used water bottles. Collected from the previous 2021 US Open in New York, these 72,000 Evian bottles were recycled into usable yarn for Rothy’s clothing, shoes, and accessories.
To showcase this, Stand and Build constructed a display fixture, two custom pedestals, and a series of small pastel colored risers. Our team prototyped a flexible fabric joint to connect the tri-fold panels, allowing the fixture to be repositioned and reused for numerous additional campaigns. Built from solid white bleached beech wood, to match the existing millwork in the Rothy’s flagship store, the display incorporates moveable and adjustable shelving.